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Text messaging is one the UK’s fastest-growing means of personal communication. With over 100 million texts sent in the UK every day, texting has become particularly useful for companies to reach a widely dispersed audience with an important announcement or reminder – especially at short notice, where you need to reach people who do not have immediate access to email. As a new generation of text-savvy consumers comes of age, more and more companies are finding it an effective channel to talk with their employees and customers. |
